Scientific evidence. With
30 years in scientific research and the psychology of human perception, motor control, and driving, we provide scientifically-proven
techniques on the best way to drive more smoothly, more attentively, and more safely. We are primarily interested
in driver training for SAFETY - not for fun, adventure, bravado or coolness. However, skilled safe driving is more fun
and more cool than risky driving.
Skill and control. Our
research has involved examining and shaping the world's leading defensive and advanced driving courses. We offer
you the best of this as attentive driving. We focus on the driver, your
stability, and how stability provides a basis for better perception, hightened attention, and faster anticipation - the foundations
of defensive and skilled driving ability. We also provide you an understanding of the huge new challenge of driver inattention
and distraction - and show what you need to do, now, before it is too late.
Attention training and mobile
phones. We conducted the world's first study of the serious effects of mobile phones on the biomechanics and control
of real driving (in cars on a track, not just a simulator). The issue of distraction and loss of attention
("inattentional blindnes") has in fact become an epidemic and is a huge problem for society. Drivers need to clearly
understand what it means to be distracted - and how to improve attention and avoid accidents: drive to survive.
Only through experiencing the phenomenon of distraction and inattentional blindness will drivers begin to limit mobile phone
use while driving. Better policing is only part of the solution. Education leading to self-undesrtanding is absolutely critical
if this epidemic is to be curbed.
Drink driving. Research now overwhelmingly shows
that speaking on a cellphone while driving impairs judgment and control as much as, if not more than,
driving drunk. To see how alcohol affects your driving and how phones contribute, click here:
- Advice to individuals, groups, and the driving industry on the psychological and physiological
issues behind safer driving;
- Tuition on attentive, skilled driving, especially the fundamental role of driver stability
as the foundation of safe driving and skilled control of a vehicle;
- Simple but effective techniques to highten awareness of the road environment while
creating a more relaxedand attentive driving experience;
- How to actually experience, appreciate, and address the
serious problem of distraction and inattention due to cell phones and how this is as dangerous as driving drunk;
Beneficial training with immediate noticeable outcomes can be provided to:
1. Indivuduals, especially
new and younger drivers, but also older more experienced drivers who wish to increase their chances of survival and their
enjoyment of driving;
2. Groups or companies
who require fleet staff to actually understand the hazards of talking on a mobile phone while driving and how to
deal with potential distractions.
Tuition is provided as audio-visual presentation and in practical sessions. Practice
is essential for developing the stability skills necessary for safe driving.
Classroom audio-visual presentations are ideal to demonstrate and actually experience
the psychological effects of loss of attention (inattentional blindness) and how it occurs.
Media Coverage
Our research brought the issue of inattention, mobile phones, and driving to the forefront
of Australian road safety; it caught the public's imagination in 2001 and renewed world-wide interest in this potentially
dangerous and deadly activity. Our research attracted massive media coverage in both newspapers, TV, radio, and internet.
This research was the world's first to look at the effects of phones on actual driving - in real cars. A selection:
Our driving research at Holden was
based on the insights and knowledge of Frank Gardner. Many great resources such as his writings are now available at the Frank
Gardner website. See especially his articles and try and acquire his exceptional book, "Drive To Survive":
WWW.DISTRACTION.GOV - a wealth of information on the epidemic of distracted driving including free video of all sessions at their
most recent conference, the Distracted Driving Summit, Sept, 2010.
Excellent and effective public safety videos:
Don't text while driving - world's most famous anti-texting advertisement; from the Wales police and professionally filmed and acted. A serious
graphic advertisement that nobody should ignore.
Wear a seat belt - another excellent UK public safety advertisement.
